Privacy Policy

Effective Date: February 10, 2025

Important Update: This Privacy Policy has been updated to provide greater clarity about our data practices, especially regarding the collection of IP addresses, the measures we take to protect children's privacy, compliance with the Google Play Families Policy, and our overall policy regarding children's data. Please review the updated policy carefully.

At Likart, we value your privacy and are committed to being transparent about how we collect, use, and protect your data. This Privacy Policy explains our practices for both our Augmented Reality (AR) application ("App") available on the Google Play Store and our website Likart3d.com. This policy applies to all users, including children.

Your use of our App and website is also subject to our Terms of Service. Please review them carefully.

We emphasize that Likart offers a physical product—printed educational flashcards made with high-quality craftsmanship in Morocco. The app enhances the experience with AR features.

1. Information We Collect

1.1 App Information

When you use the Likart AR App, we may collect:

  • Device Information:
    • IP Address: We collect your IP address to determine your general location (country-level only) to ensure access is restricted to Morocco, as the App is only available in Morocco.
    • Device and App Usage Data: We collect anonymous, aggregated data about how the App is used (e.g., which features are used most often, crash reports, etc.) to improve its functionality and performance. This data does not identify individual users.
  • AR Contextual Access:
    • The App uses your device's camera and microphone to provide the AR and audio experiences. The App does NOT record or store any audio or video data. The camera is only used to recognize the flashcards, and the microphone is only used to play the audio of the object.

1.2 Website Information

When you interact with our Likart website, we may collect:

  • Personal Information (When you purchase physical flashcards):
    • Name
    • Phone number
    • Delivery address
  • Cookies and Tracking:
    • We use cookies on our website to remember user preferences and improve functionality for a better browsing experience.
  • Analytics and Meta Pixel:
    • We use third-party analytics tools (such as Google Analytics - Google Privacy Policy) and Meta Pixel to collect information about website usage. This data may include your IP address, browser type, operating system, referring URLs, pages visited, and the dates/times of those visits. This information is used to analyze trends, administer the site, track users' movements around the site, and gather demographic information about our user base as a whole. You can learn more about Meta’s privacy practices here.

2. How We Use the Information

We use the collected information for the following purposes:

  • App Geographic Restriction: To verify that the App is being used within Morocco.
  • App Improvement: To analyze usage patterns and identify areas for improvement in the App's design, features, and performance.
  • Fraud Prevention: To detect and prevent fraudulent activity or misuse of the App and website.
  • Order Fulfillment: To process and deliver orders for physical flashcards purchased through our website.
  • Website Improvement: To improve the functionality and user experience of our website.
  • Website Analytics and Marketing: To analyze website traffic, understand user behavior, and improve our marketing efforts using Google Analytics and Meta Pixel.

3. App Features & Privacy

3.1 No Ads, 100% Free

The Likart app is entirely free to use and does not contain any advertisements. Our primary goal is to provide users with a seamless educational experience without interruptions.

3.2 Pop-Up for Flashcard Purchases

For users who do not own the Likart flashcards, the app includes a pop-up message inviting them to order the physical product through our website or WhatsApp.

  • Orders are completed using the cash-on-delivery method.
  • The app provides this option to enhance the learning experience for users who wish to access the full functionality of the product.

3.3 Access Restricted to Morocco

Currently, the Likart app is available exclusively to users located in Morocco.

3.4 Device Compatibility

Our App does not require the use of any device that is advised not to be used by children (for example, Daydream, Oculus, or other VR headsets).

3.5 Disclaimer

The Likart app is hosted on Google Play Store and follows its terms and conditions. While we strive to maintain compliance with all Google Play policies, we are not directly affiliated with Google LLC, and any issues arising from app usage on the platform should be addressed directly to us.

4. Augmented Reality (AR) Safety

The Likart AR app uses augmented reality technology. IMPORTANT SAFETY WARNING: Upon launching the AR section of the app, the following safety warning will be displayed:

  • Parental Supervision Required: Children should only use this app with the direct supervision of a parent or responsible adult.
  • Be Aware of Surroundings: Pay attention to your physical surroundings at all times while using the AR features. Be aware of potential hazards such as furniture, walls, stairs, other people, and moving objects.

5. Google Play Families Policy Compliance (App Only)

We are committed to complying with the Google Play Families Policy. We have taken the following steps:

  • We have accurately identified the target audience for the App in the Google Play Console.
  • All content within the App is appropriate for children and families.
  • The App is entirely free and contains no advertisements and no in-app purchases.
  • We only collect the minimum amount of data necessary for the App to function as described in this policy.
  • We do not knowingly collect any personally identifiable information (PII) from children under the age of 13.

6. Data Sharing

We only share your data when necessary:

  • With delivery services to complete your order (name, phone number, delivery address).
  • With third-party service providers (e.g., for website hosting, analytics), who are contractually obligated to protect the data and only use it for the purposes we specify.
  • With authorities, if legally required.
  • With Google and Meta to provide analytic and customize ads

Important Note: When we share data with Google and Meta for analytics and advertising customization, we only share anonymized and aggregated data, such as website traffic information and usage patterns. This data does not personally identify individual users.

7. Security Measures

We take data protection seriously and implement reasonable security measures to protect the information we collect from unauthorized access, use, or disclosure. These measures include:

  • Using secure data storage practices, including encryption for sensitive data.
  • We use SSL/TLS protocols to secure data transfers between our website and your browser.
  • Limiting access to data to authorized personnel only.
  • Regularly reviewing our security procedures.
  • Using industry-standard measures to prevent unauthorized access.

8. User Rights

You have the right to:

  • Access the personal data we collect about you.
  • Request corrections to inaccurate data.
  • Request data deletion when it is no longer required for business purposes.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

You can also opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

You can use a meta account to manage add privacy from there

9. Our Policy Regarding Children's Information

Likart is committed to protecting the privacy of children. While our products and services are intended for use by individuals of all ages, including children, we have designed our AR App with the intention of not knowingly collecting any personally identifiable information from children under the age of 13.

If you are a parent or guardian and believe that your child may have provided us with personal information without your consent, please contact us immediately at likart3d.com@gmail.com. We will take steps to investigate and, if appropriate, delete any such information from our systems as quickly as possible.

Actions Taken If A Child Unintentionally Provides Information: If we discover that a child under 13 has provided us with personal information without parental consent, we will take steps to immediately delete such information from our servers. We will also contact the parent or guardian to inform them of the incident and give them the opportunity to review and delete the information.

We encourage parents and guardians to supervise their children's use of the Likart AR App and to talk to them about safe and responsible online practices.

10. Changes to This Privacy Policy

We may update this policy from time to time. Updates will be posted on this page, and significant changes will be communicated to users.

11. Contact Us

For any questions about this Privacy Policy or the Likart app and website, please reach out to us:

WhatsApp: +212 6 15 35 45 58

Email: likart3d.com [at] gmail [dot] com

Thank you for using Likart!

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